Rebranding of a pension company

CASE

Letpension

Letpension is a pension and insurance intermediary for PFA Pension, operating through a network of banks with branches across Denmark.

Building on the existing design, we created a new cohesive brand identity and a simple design system, which also includes various document templates.

The goal was to give the brand a light, trustworthy, and approachable personality, enabling Letpension to express itself consistently and professionally – while remaining relatable and down-to-earth. The solution was designed to make it easy for Letpension to implement the design across platforms.